Stop guessing and start succeeding with our data-driven SEO services.
SEO involves a series of steps and processes that work together. It starts with the story of the search engine index. Think of it as a huge online library with someone who scans for new books, a library arrangement system, and tons (mega trillions) of books.
The person who scans for new books represents search engine bots, while the books stand for published websites (such as online stores, blogs, news sites, and so on). Also, some factors are used to arrange (rank) one website over the others such as keywords, quality of links, website content structure, and so on.
But the simple description of how websites are ranked is this: whatever website best answers a searched query comes in at number one on a search engine result page (SERP).
By now, SERP should be a familiar term, but for the record, it is an acronym for Search Engine Result Page. This is the page that contains the results after a query has been searched for on a search engine.
Traffic is the soul of a business. Similar to a physical store, where the business owner hopes for walk-in customers, for an online business owner, you need a lot of traffic for your site to increase your customer conversion rate as well as your site’s value. A good SEO company should work on increasing the amount of traffic that is directed to your site.
Another thing that business owners can expect from a good SEO agency is help targeting the right audience. As mentioned earlier, outsourcing your SEO needs to an SEO company will help to streamline the effect from targeting the world to reaching only your target audience.
This is where you can tell a good SEO agency and a poor one apart. A proper SEO company is supposed to send back frequent analytics SEO reports that detail the state of your website before work began on it.